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GOOGLE SEARCH ADS • LEAD GENERATION • SINCE 2018
Turn High-Intent Google Searches into Profitable Leads
Runway Digital helps businesses capture high-intent Google searches and turn them into customers, purchases, and measurable growth.
Strategy, keyword research and conversion tracking — managed end to end.
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Search
Ad impression
Click
Landing page
Lead
Conversion
Get Customize Google Ads Solutions
—
Fill in & we reply on WhatsApp within 30
min
2–3 days
Avg. campaign go-live
₹150–₹1,500
Avg. cost per lead
(typical industry range)
(typical industry range)
4.2x
Avg. return on ad spend
12+
Industries served
10/10 ★
Google reviews EXCELLENT
-
Google Ads
Google Search
Google Analytics 4
Google Looker Studio
Microsoft Clarity
Google Tag Manager
Keyword Planner
Search Console
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Google Business Profile
Conversion Tracking
WHY GOOGLE SEARCH ADS
Why Invest in Google Search Ads?
Capture Ready Buyers at Peak
Intent.
Every second, 63,000+ people type a buying question into Google. Search Ads are the single fastest, most measurable way to put your business inside that exact buying moment and investing here means you only pay when a ready buyer clicks through to your business.
Instant Visibility on Google
Skip the 6–12 month SEO waiting period. Appear at the top of search results the moment your buyer searches with buying intent.
Sponsored · www.runwaydigital.in
🥇 #1 Position
Click for deep-dive
Measurable ROI, Not Vanity Metrics
Every rupee spent is tracked directly back to calls, WhatsApp inquiries, and verified form submissions with clear CPL reports.
Sponsored · GA4 & Call Tracking
₹694 Avg CPL
Click for deep-dive
Qualified Leads, Not Random Reach
Show up only when people are actively searching for your service — zero budget wasted on uninterested social media scrollers.
Sponsored · Commercial Filter
98% High Intent
Click for deep-dive
Budgets That Scale With Results
Start from ₹15k/month. Push spend up on winning high-conversion keywords, and pause underperforming ad groups on the same day.
Sponsored · Direct Billing
0 Lock-In
Click for deep-dive
Hyper-Precise Radius Targeting
Target customers by exact pincode, city radius, device, and peak business hours — down to a 5 km ring around your showroom.
Sponsored · Radius Targeting
Pincode Level
Click for deep-dive
Compounds with SEO & GBP
Search Ads dominate the top of Google today, while your SEO and Google Business Profile capture long-term search equity.
Sponsored · Maps & Search
68% Click Share
Click for deep-dive
SEARCH INTENT · BUYING SIGNALS
Not every click is equal.
Concentrate Budget on Ready
Buyers.
Two people can search the exact same category and be in completely different stages of buying intent. Runway Digital concentrates your budget on commercial and transactional intent.
INFORMATIONAL
Research Phase
“How much does dental treatment cost?”
User is browsing or learning. Low direct conversion probability.
Strategy:
Negative Match Filter
Conv. Potential:
Low (< 1.5%)
Ad Action:
Exclude / Blog SEO
COMMERCIAL
Evaluation Phase
“Best dental clinic in Nagpur”
Comparing options & reviews. High commercial opportunity.
Strategy:
Review & Trust Landing
Conv. Potential:
Medium (4% – 8%)
Ad Action:
High-Intent Bidding
TRANSACTIONAL
Buying Action
“Book dentist appointment”
Ready to hire or purchase today. Highest priority bidding.
Strategy:
1-Click Booking / Chat
Conv. Potential:
High (18% – 28%)
Ad Action:
Aggressive #1 Max Bid
LOCAL INTENT
Immediate Need
“Dentist near me”
Nearby customer ready to call, get directions or visit.
Strategy:
Call & Map Extensions
Conv. Potential:
Peak (22% – 35%)
Ad Action:
5km Radius Lock
THE REAL PROBLEM
The Real Problem with
Average Google Ads.
Most businesses burn cash on Google Ads because of broad match keywords and poor landing pages. You need military-grade precision to make PPC profitable.
FIX YOUR STRATEGY →Wasted Ad Spend
Low-Quality Leads
Wrong Conversion Tracking
Poor Keyword Strategy
Weak Campaign Optimization
No Focus on Profitability
WHY RUNWAY DIGITAL · BUSINESS FIRST
You wouldn't fly a plane blind.
Stop running Ads that way.
No guarantees, no inflated claims — a disciplined process applied to one service.
Strategy before spend
We define the searches worth winning before a single rupee goes live.
Pre-Launch Roadmap
Intent over volume
High-volume keywords are worthless if the searcher isn't buying.
Commercial Buyer Intent
Data over guesswork
Search terms, conversions and cost per lead drive every decision.
Cost-Per-Lead Telemetry
Continuous optimization
Campaigns are actively audited and pruned on a weekly schedule.
Weekly Keyword Pruning
Transparent reporting
You see exact ad spend, quality scores, and produced inquiries.
Zero Hidden Markups
Business-focused campaigns
Metrics are tied directly to verified buyer inquiries and revenue.
Verified Customer Leads
KEYWORD STRATEGY · INTENT MAPPING
We don't just buy clicks.
We build around intent.
Keywords are grouped by what the searcher is trying to do — then mapped to the campaign, ad and landing page that fits.
Keyword map
ILLUSTRATIVE EXAMPLE
👈 Swipe to view full table
4 Intent Types 👉
| KEYWORD | INTENT | SEARCH VOLUME | COMPETITION | CPC | CAMPAIGN | CONVERSION POTENTIAL |
|---|---|---|---|---|---|---|
| dentist near me | Transactional | High | High | ₹₹₹ | Local — Core Services | High |
| best dental clinic | Commercial | Medium | High | ₹₹₹ | Brand Comparison | High |
| cheap dentist | Price-sensitive | Medium | Medium | ₹₹ | Value Offers | Medium |
| how to fix tooth pain | Informational | High | Low | ₹ | Excluded / content | Low |
INTERACTIVE AD SIMULATOR
Build & preview your
Google Search Ad in real
time.
Draft headlines, descriptions, sitelinks and extensions with live character counters. See exactly how your business will capture the #1 position on Google.
Create Your Custom Google Ad Demo
● Live Interactive
Click on any section of the Google Ad below (headline, description, sitelinks, phone) to
edit in real time
Edit Search Ad Copy
Live character limits & instant preview sync
HOW WE WORK · THE METHODOLOGY
Three chapters.
One outcome.
A short, honest process. No 40-page decks. No jargon. Just the three moves that take you from zero to a repeatable Google Ads pipeline.
01
Research & set up.
We map your buyer's exact search queries, audit competitors, build the account structure, and wire conversion tracking into every phone call, form and WhatsApp click.
Chapter 01 / 03
02
Launch & optimize.
Campaigns go live in 3–5 days. Each week we cut wasted spend, raise bids on winners, and A/B ad copy — until your cost-per-lead settles into a predictable number.
Chapter 02 / 03
03
Leads land in your inbox.
You focus on closing. Every enquiry lands via WhatsApp, phone and form, with a live dashboard so you always know what's working and what's not.
Chapter 03 / 03
LEAD
GENERATION
GOOGLE
SEARCH ADS
MEASURABLE
ROI
NAGPUR
INDIA
SINCE
2018
RATED
EXCELLENT
LEAD
GENERATION
GOOGLE
SEARCH ADS
MEASURABLE
ROI
NAGPUR
INDIA
SINCE
2018
RATED
EXCELLENT
CONVERSION TRACKING · DATA ATTRIBUTION
If it isn't measured,
it can't be improved.
Conversion tracking connects ad spend to calls, forms and enquiries — so decisions are based on outcomes, not impressions.
Campaign overview
IMPRESSIONS
24,580
CLICKS
1,842
CTR
7.49%
CONVERSIONS
72
COST / CONVERSION
₹694
CONVERSION RATE
3.91%
CONVERSIONS OVER TIME
These numbers are illustrative and do not represent results from any specific Runway Digital client account.
REPORTING DASHBOARD · LIVE METRICS
Every rupee, click & lead —
completely measured.
A Google Analytics style view of what a managed Search Ads account reports back. Figures below are illustrative, not promised results.
Impressions
128,400
+18.4% vs previous period
Clicks
5,120
+12.1% vs previous period
Conversions
412
+26.7% vs previous period
Conv.
rate
8.1%
+1.9 pts vs previous period
Clicks trend · 8 weeks
ILLUSTRATIVE
W1W2W3W4W5W6W7W8
Conversions per week
Search intent mix
-
Transactional46%
-
Local27%
-
Commercial19%
-
Informational8%
Top converting search terms
-
dentist near me 92% match
-
interior designer in nagpur 74% match
-
car rental near me 61% match
-
coaching classes admission 48% match
-
property for sale nagpur 35% match
OUR ARSENAL · PRECISION PPC
Engineered for
Dominance.
The tactical PPC weapons and methodologies we deploy to outperform your competitors on Google Search.
Hyper-Targeted Keywords
Focusing exclusively on 'ready-to-buy' search terms to minimize wasted spend.
Targeting Filter
Ready-To-Buy Terms Only
Negative Keyword Scrubbing
Daily monitoring to block irrelevant searches from draining your budget.
Budget Shield
Daily Negative Scrub
Advanced Bidding Strategies
Leveraging machine learning to bid aggressively only when it matters.
Smart Bidding
Machine Learning AI
Persuasive Ad Copy
Psychology-driven headlines that force users to click your ad over competitors.
Ad Creative
Psychology Headline Copy
Landing Page Synergy
Ensuring the post-click experience perfectly matches the ad promise.
Conversion Funnel
1-to-1 Message Match
Granular Conversion Tracking
We track every call, form fill, and sale back to the exact keyword.
Revenue Telemetry
100% Attributed Calls & Leads
Admission enquiry
Appointment booked
Site visit scheduled
Table reserved
Design enquiry
B2B RFQ Submitted
Legal consultation
Online Order Placed
SEARCH DEMAND · DIGITAL GROWTH
Your customers are actively searching on Google right now.
High-intent searches happen in every local industry. Search Ads place your business directly inside that moment when buyers are ready to act.
Active commercial intent
Target users typing 'agency in nagpur' and commercial queries ready to hire.
Intent over vanity clicks
Negative keywords filter out job seekers, tutorials, and low-budget searches.
Every rupee is measurable
Calls, WhatsApp chats, and form submissions tracked back to exact keywords.
Rapid 3-day deployment
Onboard, structure campaigns, wire tracking, and go live in under 72 hours.
Plan My Campaign
✓ Google Ads Certified • Real-time Conversion API Tracking • Weekly Outcome Reports
WHY RUNWAY DIGITAL · THE DIFFERENCE
A different kind of
Google Ads partner.
Most agencies optimise for vanity metrics and look busy. We engineer search campaigns around the only metric that matters: real business revenue and qualified enquiries.
01
OUTCOME FIRST
Results, Not Activity
We don't report on empty impressions. Every metric we track connects back to your business outcome — qualified phone calls, form leads, and positive return on ad spend.
✓
Verified Lead ROI & Customer Growth
✗
Vague impression & click reports
02
100% OWNERSHIP
Radical Transparency
You retain 100% ownership of your Google Ads account, data, and billing. We provide clear weekly reports with plain-English insights — zero markups, zero hidden fees.
✓
Direct billing & full admin access
✗
Holding accounts hostage
03
<5 DAYS GO-LIVE
Speed to Market
From kickoff strategy to live search campaigns in under 5 business days. Our structured onboarding process eliminates the usual agency delays and endless committee meetings.
✓
Rapid 48–72h campaign deployment
✗
3–4 week sluggish onboarding
04
ZERO LOCK-IN
No Long-Term Lock-in
Rolling monthly agreements. We earn your business every month through transparent performance, verified leads, and clear communication — never by trapping you in a 12-month contract.
✓
30-day flexible rolling retainer
✗
Ironclad 6–12 month lock-in
05
SENIOR EXPERTS
Dedicated Specialist
You work with a single, senior Google Ads specialist — not a rotating junior team or an account manager who knows nothing about search strategy. One expert, deep in your account, every week.
✓
1:1 Senior Search Specialist
✗
Delegated to junior interns
06
FULL FUNNEL
Full-Funnel Thinking
We look far beyond the click. Landing pages, call conversion tracking, and messaging alignment all feed into how we structure, bid, and optimize your Search campaigns.
✓
End-to-end lead conversion setup
✗
Blaming your website for zero calls
CLIENT REVIEWS · VERIFIED GOOGLE REVIEWS
Rated 5.0/5.0 by the businesses
we work with.
Runway Digital only publishes verified reviews from our Google Business Profile — open the profile on Google Maps to read them first-hand.
“Best Google ads service provider in Nagpur.”
“Best place for google ads related services in nagpur. Highly recommended.”
“Satisfied with the digital marketing services provided by Runway Digital team. Highly recommended.”
“We have worked with Runway Digital and take digital marketing services from them, extremely satisfied with the services. Highly recommended.”
FREE AUDIT
Already running Google Ads?
Let us find what's holding your campaign back.
We review your existing Google Search Ads account and show you where relevance, tracking or budget is leaking — in plain language, with clear next steps.
Free 30-min strategy call: We'll audit your existing account (campaigns
+ keywords + ad copy + landing pages) and tell you the top 3 things to fix this month.
100% Free & Confidential
No Long-Term Contracts
Actionable Insights in 24–48 hrs
TRANSPARENT PRICING · NO HIDDEN FEES
Simple, outcome-aligned
Google Ads pricing.
No hidden markups on ad spend, no lock-in contracts. You pay Google directly for ad clicks and pay us for expert campaign management.
STRATEGY AUDIT
Book 30-Min Audit
One-off campaign & account audit
₹5,000
₹999
one-time
- 1-hour deep-dive account review
- Wasted search term identification
- Conversion tracking health check
- Actionable roadmap report
FULL MANAGEMENT
MOST
CHOSEN
Complete setup, optimization & tracking
₹15,000
₹9,999
/month
- Complete campaign architecture
- Continuous negative keyword pruning
- Google Tag Manager & Call tracking
- Ad copy A/B testing & Quality Score boost
- Transparent live Looker Studio dashboard
MEDIA BUDGET
Calculate Budget
Billed directly by Google
Direct
to Google
- 100% transparent billing in your account
- Recommended min: ₹15,000/mo
- You own your Google Ads data forever
- Zero hidden media markups
MODEL COMPARISON
Google Ads Specialist
vs. Freelancer vs.
Agency.
Compare how direct specialist expertise delivers faster lead growth and complete accountability.
| Factor |
OUR MODEL
Google Ads Specialist
|
Freelancer | Agency |
|---|---|---|---|
| 🎯 Expertise | Specialist-level Google Ads | Generalist or mixed expertise | Team-based expertise |
| 💼 Business Outcomes | Leads • Calls • Enquiries • ROI | Campaign delivery | Broader marketing objectives |
| 👨💻 Your Campaign Manager | The Google Ads expert | The freelancer | Account manager / team |
| ⚡ Communication | Direct & fast | Usually direct | Often through a coordinator |
| 💎 Client Experience | Focused & personalized | Personalized | Structured & process-driven |
| 🏆 Ideal For | Businesses wanting Google Ads expertise | Businesses wanting flexible support | Businesses needing a full marketing team |
FREQUENTLY ASKED QUESTIONS
Got questions?
We've got answers.
Clear answers about budgets, setup timelines, conversion tracking, and how Runway Digital scales your business.
We work as an independent Google Ads specialist, specializing in Google Search Ads
and lead generation for businesses.
Google Search Ads - campaign setup, keyword research, ad creation, conversion
tracking, ongoing optimization, and lead generation.
Yes! We provide real-time performance dashboards along with weekly and monthly
reports detailing exact ad spend, cost per lead (CPA), call conversions, and Return
on Ad Spend (ROAS).
Simply click 'Get a Free Audit' or reach out on WhatsApp. We'll review your business
niche, analyze target search volume, and build a custom 48-hour campaign strategy to
launch your lead flow.
We recommend starting with ₹15,000–₹50,000/month depending on your industry and
competition. Once profitability is proven, we scale budget dynamically against ROAS.
Your ads go live within 48–72 hours of campaign build. Initial leads usually start
arriving on Day 1 of activation, with ROI compound-optimizing over 14–30 days.
No long-term lock-in. We operate on month-to-month retainers. We retain clients
through measurable ROAS and transparent performance, not binding legal contracts.
Yes! We configure conversion tracking via Google Tag Manager
and GA4 for phone clicks, WhatsApp chats, form submissions, and booked
consultations.
THE
RUNWAY IS CLEAR